When to Offer Specials and Discounts
Hey babe, we get it. Times are tough for a new business owner.
Maybe clients aren’t flooding your schedule as you had imagined it. You’re not finding all of those new patients like your other injector friend did when she first opened her doors. Maybe it’s a slow trickle right now. But making decisions based on fear will not help you retain those new patients.
Discounts don’t always get your numbers up. Especially for a new business when your goal is to attract AND KEEP those new patients. The patients looking for deals will continue to do exactly that, and the moment you stop, they will stop coming too.
So… How do we strategically make the right offers at the right time? We’ve got you covered!
Leveraging Incentives and Rewards
The best types of offers you can extend to your patients are ones with incentives!
Reward them for referrals or for doing your full recommendations. The greatest special is one that you have in your back pocket.
Maybe you were able to hold onto a sample syringe from your grand opening. Great!
Your patient is sitting in your chair and you recommend 5 syringes to fully address and correct her concerns. She says her budget is closer to what 4 syringes cost at your spa. But you, the expert, know she needs 5 for full correction. So what do you do?
Medical treatments like these shouldn’t be negotiable, however, if they’re already in your chair, they have set aside this time with you. So in moments like these, offering a discount for that 5th syringe is perfectly fine.
What type of discount you ask? Well, that’s completely up to you as the Provider and you know your margins the best.
Balancing Discounts and Value
Now let’s rewind for a moment.
Before the client even walks in the door, you should have a pretty good idea of how much it costs to run your business. That means, what are your margins, do you have room to even offer discounts on your products/ services?
You must add value to your services/ products. When you devalue your products, you devalue yourself, your talent, and the services you provide. Your time isn’t worth the money.
Now, let’s practice for a minute! Heck! Might as well repeat these phrases over and over again in the mirror until you really believe it! Say it with me now…
“My pricing is based on my talent, not your budget”
Or our all-time favorite…
“Would you trust me more if I charged you less?”
Boom. Mic Drop…
At the end of the day, we are not here to collect. We are here to contribute and connect!
Our final recommendation for the best times to offer specials and discounts is during the holidays! People are already inclined to spend money. Subliminal sales are everywhere. Is this a good time to run a special or promotion? Absolutely!
Again, you know your practice best. What you want to run is up to you, but the best advice we can give you is to add value wherever you can!
For example, “Buy 2 fillers and receive a free eye cream!” This is something that adds value to your service rather than discounting units or fillers themselves. Therefore, you are staying true to your prices and maintaining value– just adding a little more!
Final Words of Encouragement
For a final friendly reminder from your Aluma Insider, you are killing it! Being a new business owner is not easy, but you make it look so good! Now go make those sales babe!
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