How to Customize Your Consultation to Different Personality Types
As a healthcare provider, you interact with patients of all different personalities on a daily basis. While some may be easy to communicate with and form connections with, others may be more difficult to connect with.
It's important to recognize that patients have unique personalities and preferences, and adapting your approach to their individual needs can make a significant difference in their overall experience.
Allergan, a leader in the healthcare industry, has developed insightful strategies to help providers connect with their patients.
They have categorized patients into four personality types and colored them Fiery Red, Cool Blue, Earth Green, and Sunshine Yellow. Each personality type has unique traits that can help guide you in developing a personalized approach to their care.
The Goal-Oriented and Assertive Individuals
We all know the type.
She walks in, rushing quickly past the front desk and their usual pleasantries, and just wants to sit immediately in your chair.
You start to chit-chat, asking how her day is going. She brushes you off and asks what you suggest for her treatment plan today.
There’s no time to dilly-dally.
She seems like a busy woman, maybe a little “let’s just get to the point”. She might be a little intimidating at times, but she is in YOUR chair for a reason. She is there to receive treatment from YOU.
Whatever you’re doing, she likes it and keeps coming back to you.
She is what we would categorize as a Fiery Red.
Some Providers would brush off patients like her as ones to not hold onto, but sometimes they can be the most loyal patients.
You just have to learn how to communicate and connect!
This is probably not the patient to ask to be in your Instagram Reel or TikTok.
Fiery Red patients are strong-willed, competitive, and purposeful. They want to get to the point and focus on results. As a provider, it's essential to be confident and direct with them.
The Formal and Analytical Thinkers
Cool Blue patients, on the other hand, are more formal, precise, and cautious.
They may be introverted and prefer things to be in writing so they can consider all of the details.
Stick to their treatment plan and avoid making unnecessary changes without reason.
They will definitely appreciate it when you stick to their treatment plan.
The Caring and Empathic Individuals
Earth Green patients are caring, empathic, and encouraging.
They appreciate a supportive and patient approach.
Take the time to ask for their opinions and give them time to answer.
They won’t be the type of patient to spontaneously purchase their lip filler on the spot, or that SkinMedica skincare kit without researching every single product.
The Sociable and Enthusiastic Individuals
Sunshine Yellow patients are sociable, persuasive, and enthusiastic.
They appreciate a friendly and open approach.
Don't bore them with details and routine; be flexible and adaptable. Maybe a simple skincare routine for a Sunshine Yellow is best!
Embracing Individual Needs
In conclusion, recognizing the unique personalities of your patients can help you develop personalized approaches to their care.
Allergan's insightful strategies have done the work for you by categorizing patients into four personality types.
By adapting your approach to their individual needs, you can create a positive and memorable experience for your patients.
Whether they are Fiery Red, Cool Blue, Earth Green, or Sunshine Yellow, they are in your chair for a reason and it's up to you to connect with them.
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